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Neil Shankar on life at Google, switching careers to pursue design and the challenges of being young

Can you remember what you were doing at 15 years old? I can. I was discovering Nirvana and decorating my Doc Martens with Tip-ex. Neil Shankar, meanwhile, was programming mini-satellites aboard the International Space Station. He then moved from suburban Pennsylvania to California to study Electrical Engineering & Computer Science at UC Berkeley, one of the top five computer science courses in the world.

Credit: Layla Mazdyasni

Credit: Layla Mazdyasni

But he didn't stay there long. He left the engineering school to pursue design, creating websites for alcohol brands before he was legally old enough to drink. Neil then joined an internal creative agency at Google a week after his 21st birthday. Today, he designs websites with billions of page views, i.e. Chrome.

Now that you're suitably wondering what you're doing with your own life, you can enjoy finding out more about Neil and what he has in store next.

Is it true you programmed mini satellites aboard the International Space Station at aged 15?

Yes. The ran a competition in which students were tasked with programming satellites to, say, capture a rogue object free-floating through space, among other things. I did well in the competition, and in the final round, two astronauts aboard the ISS tested everyone鈥檚 code on these basketball-sized miniature satellites.

Later that year, I entered the open tournament, in which anyone, of any age, around the world, could compete. I was a finalist and had my code run in space again. Then the team at MIT SSL brought me on as an intern, and I wrote educational tutorials on the physics of programming satellites in six degrees of freedom.

Can you talk us through your career thereafter?

After high school, I moved across the country to study at , where I had gotten into the Electrical Engineering & Computer Science degree programme.

At the beginning of my first semester, I started an informal apprenticeship at , an online music startup, where I cut my teeth on product design. 8tracks and Berkeley were equally important components of my education. I also picked up a few freelance design gigs and then did a summer design internship at .

At this point, I was sold on pursuing design as a career and grew increasingly frustrated with the abstract, theoretical take on computer science I was being made to study.

During my second year, 8tracks formally hired me to do design and front-end development. I became confident that my computer science programme was holding me back, so I dropped it.

It鈥檚 easy to say now, but leaving the programme was one of the more agonising decisions I鈥檝e made in my life. I don鈥檛 look back on those months fondly. I struggled to figure out the next move, and eventually picked up an individualised major that would put me on track to graduate a year early.

I was laid off at but continued taking on design gigs in addition to classes. During my last semester, I worked with the administration to create the , the university鈥檚 first official design curriculum.

After I graduated, I began freelancing at , a small creative agency in San Francisco. Though I loved working at Flavor Group, I left after a few months to join at Google.

What was it about design that moved you away from software development?

It鈥檚 not necessarily an either-or scenario. Design and development are two sides of the same coin. I鈥檝e always liked making things. When I saw those astronauts run my code in space, it felt like I had made something tangible. I took a nebulous thought and then I concretised it and put it out into the world. I feel the same way about design. It鈥檚 another form of output, though with more creative decision-making. And I feel creative. So design suits me.

What kept you busy in your first few years in design?

School kept me busy. Because Berkeley didn鈥檛 have a design programme, I spent most of my free time teaching myself about design. There鈥檚 an extent to which I lack intrinsic motivation, so I forced myself to learn by jumping head-first into contract gigs.

Now that I design full-time, people ask me what I do for fun, or what I do outside of work, and I kind of draw a blank. I realise I don鈥檛 really have many hobbies. I do play chess nightly, though I鈥檓 not as good as I鈥檇 like to be.

So by 21 you were working for Left Field Labs at Google. What does a typical day look like there?

I really wanted to start before I turned 21, for nothing other than vanity. But I needed time to wrap my project with Fernet-Branca and ended up starting a week after my birthday. has me embedded in an internal agency at Google called 99精品视频 Engineering. Our 鈥渃lients鈥 are Google marketers, for whom I design marketing websites. These sites get billions of hits, which I find exciting.

I get a lot of face time with our clients, which I understand is not typical for a young designer. I enjoy the face time, though the best days have fewer meetings and more time to make.

Do you have a process?

In theory, I see the value in starting with a blank canvas, though it doesn鈥檛 really work for me. I follow a research-intensive process. I鈥檝e never encountered a problem that鈥檚 uniquely and totally new 鈥 not in UI design nor in any other aspect of life.

So I start by choosing a part of the problem and saying, who has done this before? What worked for them? I build from there. Then, when the work is good, we shift gears and sell, sell, sell, so that at least some of it sees the light of day.

Is there anyone you particularly admire?

Jessica Walsh. She has a background in computer science as well. And then became a partner by 25 years old. With Sagmeister! I find her so impressive. And her aesthetic sensibility speaks for itself.

What current challenges are you facing?

I still face the obstacle of age. I鈥檓 22 and I鈥檝e been out of college for just over a year. Professionally, a lot of people perceive that as infantile. And in some regards, it is. I never partook in the era of Flash animations or MySpace HTML, and that is disadvantageous.

But that鈥檚 no reason to delegitimise the work I did before graduation. That鈥檚 no reason to take me less seriously. Being taken seriously as a young person is an uphill battle. It does help that I鈥檓 tall and bearded and have a deep voice.

Do you worry about the other side of this? As there seems to be an age limit in Silicon Valley.

Yeah, I get that my life kind of plays into this trope of the techy guy in sandals and what not. I know people who are CEOs by title, but they鈥檙e my age, and they manage teams of like, six people. That鈥檚 problematic. That dilutes the whole industry.

I think about it more in terms of imposter syndrome. A lot of us in this industry feel like we鈥檙e kids playing grown-ups. I haven鈥檛 thought very much about what that does to the real grown-ups. I wonder what we could do about that.

You're a big believer in creative empowerment 鈥 that roles aren't so easily defined or separate. Is everyone a designer?

I鈥檓 wary of 鈥 and also guilty of 鈥 using 鈥渋s鈥 statements. Action statements allow for more complexity of identity. 鈥淚 am a designer鈥 vs. 鈥淚 design.鈥 鈥淚 am a developer鈥 vs. 鈥淚 code.鈥 So, is everyone a designer? Probably not. Does everyone make creative decisions? Yes, all the time. In this way, titles can be very exclusionary.

Can you provide examples of where this thinking has helped at Left Field Labs?

Everyone is encouraged to participate in our brainstorms and feedback sessions. Good ideas and good observations can come from anyone. This makes the work better.

Talk us through a recent project

A few months ago, I teamed up with Flavor Group again to design the website for . In many regards, it was a dream project. I had worked with the same talented people to put together Fernet鈥檚 site. Our deadlines were comfortable. The client didn鈥檛 throw any big curveballs.

But I ran into the challenge of designing for a brand that I don鈥檛 identify with. I鈥檓 not outdoorsy; I鈥檓 not adventurous; I don鈥檛 drink vodka. At first, I didn鈥檛 take that into consideration, and my first few executions were misses. So I worked on it for a few weeks and ended up with a solution that fits the brand. But it doesn鈥檛 fit my taste. I can鈥檛 look at my own work and say that it looks good to me. That鈥檚 hard.

I think about people like Malika Favre who don鈥檛 really conform to the brands they work with. Malika essentially uses the same illustration style in every client project. And why shouldn鈥檛 she? The illustrations are strikingly beautiful and so distinctively hers. But part of me says, that can鈥檛 be a good solution. I would have loved to design Deep Eddy to be meticulous and structured and rigid. That鈥檚 me, but that鈥檚 not the brand.

With such a successful career so far, what advice can you give to others just starting out?

I wrote a piece titled 鈥,鈥 which was well-received. I think there are some good notes in there, but in hindsight, I question whether I鈥檓 in a position to give advice at all.

Recently I鈥檝e put more effort into internalising the role of chance in my career, and how I鈥檓 here because certain key events circumstantially worked in my favour. Maybe that鈥檚 my way of describing luck without using the word. That said, I do believe fortune favours the bold.

Where did you get your own work ethic from?

My parents definitely instilled in me a sense of hard work. At the very least, that鈥檚 the source of my studiousness. There were also a few years in which I almost exclusively read books about working smarter. Tim Ferriss, Josh Waitzkin, David Allen. I think I needed to read so many books because I don鈥檛 have that voice in my head that says, "Do this because you should." I question things far too much for that. And that can really get in the way, in terms of motivation.

I鈥檝e always struggled with motivation. I鈥檓 not the kind of person who gets up at 5:30 AM and exercises before breakfast. I wake up 20 minutes before I need to leave my apartment for the day. I鈥檓 not good with that kind of discipline.

That said, I鈥檓 good at following my interests, and I don鈥檛 do well with boredom. The best way for me to escape boredom is to do something interesting. I get bored easily, so I keep doing things that interest me. That鈥檚 been a big motivator in my life.

What's next for you?

For many years I was very bookish, and let academia guide my life choices. Now I find myself thinking more critically about my long-term (and big-ticket) commitments. I haven鈥檛 ruled out grad school. Regardless, I鈥檓 always taking on freelance work. And, chess.

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