London-based branding consultancy has launched a bold, striking new brand for London restaurant group .
The brief was a re-design of all Temper assets, from the website, to the menus, and all marketing communications, which needed to be shot through 鈥渨ith attitude and cool鈥.
Temper is a whole-animal barbecue concept restaurant with three venues, in Soho, the City and Covent Garden. The Run For The Hills graphics team spent six months cooking up a branding design, with regular input from the restaurant鈥檚 celebrity head chef, Neil Rankin, and fellow Temper founder Sam Lee.
The designers created a unique type formation for each of the three restaurants, for Temper to use across every element of the brand; online, signage, menus and flyers. Rankin鈥檚 tattooed arm takes centre stage through some of the materials, including a quirky, stop-frame style animation for the restaurant group鈥檚 new website.
Using etched illustrations and unstructured typography, with an inky colour scheme, distressed and burnt textures and highly textural backgrounds, the final look and feel is befitting of the restaurant鈥檚 firepit concept.