You're looking to kickstart a new career in graphic design. But you can't afford to take a whole three years out of work to earn a university degree?
Image licensed via Adobe Stock
Don't worry; you're not alone.
Many people in 2019 are seeking to retrain as graphic designers in a flexible way that enables them to keep their day job going. And several college courses have sprung up to help make that possible.
At , we have campuses in the UK, USA and Australia where three-month intensive courses can also be taken on a part-time basis across nine months.
Best of all, we have a proven record in getting people into graphic design jobs at the end of it. Indeed, Shillington鈥檚 courses are often taken by graduates who want to be more industry-ready than their more theory-based degrees have prepared them for.
So what's important in making you industry-ready? In this article, we鈥檒l look at some typical phrases from real-life recruitment ads, and how they reveal the specific qualities you need to get your first job as a graphic designer.
Then we鈥檒l go through each of these qualities in turn, and how a part-time design course at Shillington can help you fulfil them 鈥 all without needing to quit your day job.
For more companies, the days when graphic designers could be trained on the job are long gone. Fierce competition between design studios and ever-tightening client budgets mean that creatives directors don鈥檛 have a lot of time or resources to train new recruits formally. Instead, they need someone who can hit the ground running and require minimal guidance.
It鈥檚 that old Catch 22: 鈥楥an鈥檛 get a job without experience. Can鈥檛 get experience without a job.鈥 Which is why Shillington鈥檚 classrooms are designed to replicate a real-life, fast-paced, studio environment.
While you鈥檒l begin with a thorough grounding in design theory, that鈥檚 only the start. From here, you鈥檒l build from the fundamentals to learn the technical skills and disciplines that are in demand in the design industry right now.
You鈥檒l learn by doing, in an environment led by professional designers and crafted to be as close as possible to the real thing. Which means you鈥檒l have a great head start over graduates of more theoretical courses that lack a strong practical component.
Every design studio lives and dies on keeping their clients happy. And the art of fulfilling a client brief is a very different beast to just crafting eye-catching visuals that look nice on your portfolio and get lots of likes on social media.
It鈥檚 about really digging into the client鈥檚 needs and business goals, coming up with original and inventive ways the studio can help fulfil those goals, and then executing them to perfection.
This can鈥檛 be taught in the abstract; it鈥檚 mostly a skill that you master with experience. So on Shillington鈥檚 design courses, you鈥檙e given real-world briefs and expected to fulfil them to completion, delivering technically precise assets for print, digital or physical production.
By taking you out of the lecture hall and into this kind of real-world environment, where leading professionals judge your work, you鈥檒l be thoroughly prepared for your first design job; and recruiters will not be slow in recognising this.
It鈥檚 one thing to know your design craft, and how to fulfil a client brief. It鈥檚 another thing actually to do it within a tight timeframe.
Managing tight deadlines in a real-world studio environment is easy to promise, but difficult to do; even experienced designers can struggle. So how can you persuade a recruiter that you have the right stuff?
In truth, the only real evidence that will convince them is an actual track record. And that鈥檚 why Shillington鈥檚 design courses don鈥檛 give you endless time to complete your projects, but tight deadlines that reflect what you鈥檇 have in the real world; anything from two hours to two days.
In a sense, you鈥檙e treated more like an employee than a student. And while that might sound scary, it will give you a real boost of self-confidence that you can meet the demands of a real-world job, and help you convince a recruiter you can do so, too.
When recruitment ads demand proficiency in a long list of design tools, it can be difficult to read between the lines. After all, there probably isn鈥檛 a designer alive who鈥檚 mastered every single aspect of Photoshop. What if you鈥檙e not so hot on Illustrator, but you鈥檙e a whizz at Sketch? What qualifies as an 鈥榠ntermediate鈥 skill level anyway?
It鈥檚 best not to be too obsessive about this kind of stuff. While employers鈥 requirements will vary depending on their specific focus, they鈥檙e unlikely to, for example, give you a written test in a particular tool, or ask you to explain how its different functions work. Instead, they鈥檙e usually be looking for designers who have (a) a broad understanding of the major software, and (b) the ability to use them to realise real-world projects.
In this spirit, teaches full-time students and part-time students the industry-standard design software - Adobe Suite, InDesign, Illustrator and Photoshop - as well as the digital prototyping app Sketch. You鈥檒l start from square one with software demonstrations, sharing best practices, tips and shortcuts, and teachers are available for one-on-one technical guidance.
But more importantly, by moving quickly into real-world briefs, you鈥檒l learn how to get the software to do what you need it to do; just like working designers do in the real world.
Although design is a business, it鈥檚 not a production line. So as well as looking for reliable people, employers are looking for people with talent, imagination and that spark of inspiration that means they鈥檒l proactively generate ideas, not just sit in the background and wait for instructions.
At Shillington, you won鈥檛 work on projects independently, as you might on a more academic course; you collaborate with fellow students just as you would in a real studio. You鈥檒l also receive a continuous stream of feedback and constructive criticism, both written and verbal, as you conceive, develop and produce your ideas. This all requires a bit of a thick skin but gives you an excellent grounding when you have to do the same thing in your first job.
There鈥檚 no point in having great ideas if you can鈥檛 explain them quickly, clearly and promptly. Clients don鈥檛 have time to wait for your finished assets before they decide whether they like your idea or not, so communication is one of the critical skills a designer has to develop.
At Shillington, you鈥檒l learn to explain your ideas, process and results in a way that both clients and creative directors can easily follow.
That means developing a level of empathy in terms of what different people need to know as well as crafting a story that explains the evolution of your ideas and the purpose of your design. Because, in the real world, people are busy and don't have the time to stand around and listen to you waffling.
The proof of the pudding, as they say, is in the eating. And no one is ever going to give you a job as a graphic designer unless you can show them some impressive work in a portfolio. But it鈥檚 not just about visual eye candy.
You鈥檙e not an artist; you鈥檙e a designer. The difference is that design solves a problem. And so employers will also want to see something of how you approached the problem, and how your design solved it.
At Shillington, you鈥檒l emerge from your graphic design course with an industry-level portfolio featuring a variety of projects and styles, including digital, print, packaging, UX/UI, branding, campaigns and more. That portfolio will clearly show how your idea evolved into your final design, plus you鈥檒l have developed the skills to expand on this eloquently during your interview.
If you want to change careers and become a graphic designer, Shillington covers all the requirements that will allow you to confidently and successfully apply for a position in a competitive industry. Choose between studying three months full-time and nine months part-time in New York, London, Manchester, Sydney, Melbourne or Brisbane. For more details, visit .
This article was written by Anthony Wood, who is the Managing Director of . With 15 years of experience in design and a long stint of freelancing in Sydney and London, he relished the challenge of joining the international design school in New York City. He likes to write about design, entrepreneurship and learning.